Article page​

Definition and purpose
Types of article page
Sections of an article page

An article typically includes a headline, subheadings, and body text, and may also feature images, videos, and links to other related content.

The purpose of an article page is to provide valuable information on a specific topic, engage the audience, and encourage them to spend more time on the website. It can cover a wide range of subjects, from news and opinion pieces to how-to guides and in-depth analyses.

Traffic source: activity stream
The most common scenario is when an item is highlighted in an activity list. This stream displays all articles with the same tag, offering a snapshot of the latest content. By teasing multiple articles simultaneously, the activity stream entices readers to explore a variety of topics, keeping them engaged and informed.
Journey step 1
Article page
An article page is designed to facilitate the digital publication of editorial content. It serves as a platform where writers can share their thoughts, present facts, and narrate stories in a structured and engaging manner.
Journey step 2
Conversion
The purpose of an article page is to provide valuable information on a specific topic, engage the audience, and encourage them to spend more time on the website. It aims to inform, entertain, or persuade readers through well-crafted content.
Goal

Illustration of a user journey

News articles
These provide timely information about current events, developments, or announcements. They are typically factual and objective.
Feature articles
These are in-depth pieces that explore a topic in detail, often including interviews, personal stories, and analysis. They are more narrative and engaging.
Opinion/Editorial articles
These express the author's personal views or opinions on a particular subject. They aim to persuade or provoke thought among readers.
How-to/Guides
These articles provide step-by-step instructions or tips on how to accomplish a specific task or solve a problem. They are practical and informative.
Reviews
These articles evaluate and provide opinions on products, services, or experiences. They help readers make informed decisions.
Interviews
These articles feature conversations with individuals, often experts or notable figures, providing insights and perspectives on various topics.
Profiles
These articles focus on a person, organization, or place, offering a detailed and engaging portrayal.
Research/Analysis
These articles present findings from studies or in-depth analysis of a particular subject. They are often data-driven and informative.
Personal Essays
These are reflective pieces where the author shares personal experiences or thoughts on a specific topic.

Article - Example

Article of the series "China"

Article elements

Header section

Title caption

Keyline

This is the title of the article and should be attention-grabbing and informative.

Max. length 90 characters.

Infoline

The opening paragraph that summarizes the main points of the article and hooks the reader's interest.

Article byline

Author information | Display date | Reading time

Image

Relevant images, videos, or infographics that complement the text and make the article more engaging. These elements are often interspersed throughout the body.

Content section

Body

This is the main content of the article, divided into sections with subheadings for better readability. This is where the bulk of the information is presented, including facts, analysis, and supporting details.