Consistency and coherence

Key takeaways

Maintain consistent design and layout to help users navigate intuitively and efficiently.
Use familiar patterns and clear labels to make page simple to understand and faster to take action.
Standardise elements like buttons and links to create a predictable user journey.
Ensure image quality and style are consistent��to��build trust and a cohesive brand experience.
Align sibling pages visually to support scanning and improve content focus.

Increase the users' cognitive load
Users spend most of their time on products other than yours. Failing to maintain consistency may increase the users' cognitive load by forcing them to learn something new.
Follow internal and external conventions
Users should not have to wonder whether different interface elements like buttons or components mean the same thing.
Uniform layout across sibling pages
Reduces cognitive load, making it easier for users to focus on the content rather than figuring out the structure of each page.
Keep consistent spacing and alignment
This creates a clean and organized look, enhancing readability and user experience.

Standardize styles
Make sure you format elements the same way. Use a consistent style for links, buttons, and contact information across all pages.��

Clear labels
Ensure that links and buttons have clear, descriptive labels that indicate their purpose. Avoid using generic terms like "click here.

Use high-resolution images
Avoid pixelated or blurry images as they can detract from the user experience.
Choose a consistent style
for all images, whether it's illustrations, photographs, or icons accross whole user journey from enrty point (social media, overview page) to created page.
Suitable images
Use images that support our branding and appeal to the target audience at the same time.
Think mobile
ensure that images look good on different screen sizes and devices.��

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