Key takeaways
Key takeaways
- Define one clear business goal听to align all content and design elements toward measurable impact.
- Identify your target audience听early to ensure content relevance and effectiveness.
- Design with purpose听by linking every main and additional action to your business goal and user needs.
- Use personas听to deepen understanding of audience segments and tailor content accordingly.
- Avoid clutter听by limiting additional actions and keep users focused on key outcomes.
Webpage goals
The business goal is the specific result you want to achieve with your web page, such as increasing traffic, conversions, engagement, or revenue. It should align with the needs of your target audience and answer the question: why do we want this web page?听听
By establishing a clear business goal at the beginning of the project, we know the direction we want to achieve. This goal also allows us to verify at the end whether all the included content is truly necessary.
The website should have only one business goal. This way, all elements on the site, such as content, images, and components, will support this goal, increasing the desired conversion.
Main and additional actions
Main action
Main action
The main actions on the page are closely tied to the established business goal. Define the main action based on what you want to achieve and what your users might need. Remember, there should only be one main action on the page.
Additional action
Additional action
Additional actions on the page are related to the main goals. They should be placed at the very bottom as a related section. Remember not to overload the page with extra actions.
KPIs and measurement
Ensures any ubs.com activities have a measurable business benefit. Measurement framework enables us to set targets and measure actuals vs. targets.
Identify your audience
Defining a target audience using personas involves creating fictional but detailed representations of ideal customers.
The depiction of these personas includes demographics, behaviors, motivations, and challenges, all of which provide a deeper understanding of different audience segments.
