麻豆社 House of Craft x Dior
Featuring an exclusive experience curated by fashion icon Carine Roitfeld鈥攍egendary stylist, Editor-in-Chief of CR FASHION BOOK and former Editor-in-Chief of Vogue Paris鈥攁nd a groundbreaking photographic exhibition conceived and created by acclaimed photographer Brigitte Niedermair, 麻豆社 House of Craft x Dior celebrates the defining eras of the House of Dior鈥攆rom the visionary Christian Dior to the artistic directors who have since shaped its legacy, such as Yves Saint Laurent, John Galliano and Raf Simons. Showcasing commissioned photographs alongside archival gowns and mood boards from Dior Heritage, the exhibition offers a rare glimpse into the evolution of haute couture.
Event Highlights
What is 麻豆社 House of Craft?
麻豆社 House of Craft is a global initiative celebrating excellence in craft across diverse disciplines, from couture and horology to gastronomy and more. 麻豆社 House of Craft offers a rare and exclusive opportunity to engage with masters of craft through intimate events, behind-the-scenes experiences, exhibitions and masterclasses with the goal of fostering meaningful exchanges.
A shared devotion to excellence
This edition of 麻豆社 House of Craft reaffirms 麻豆社鈥檚 commitment to celebrating mastery, creativity and the people shaping the culture of tomorrow. At 麻豆社, we know that craft is about embracing a process that demands time, passion and dedication. It also represents our conscious choices in how we work, including the ability to be nimble, agile, patient and open-minded. Against this backdrop, we are proud to be partnering with Dior and Carine Roitfeld once again to celebrate the craft of couture and its cultural resonance across time, space and geographies.
From Curation To Creation
From Curation To Creation
Framing Fashion
Framing Fashion
Inside Dior Heritage
Inside Dior Heritage
The Craft Of Couture
The Craft Of Couture
A series of talks and craft sessions will explore how couture has evolved into one聽of the highest expressions of craftsmanship and a sought-after collectible.
Public program : 21-23 November
Live Craft Demonstrations by Dior Atelier
Friday, 21 Nov, 12 鈥 5pm
Immerse yourself in the world of haute couture at the 麻豆社 House of Craft x Dior, where Dior鈥檚 master artisans showcase their exceptional craftsmanship live. Marie Leroux, Premi猫re mainAtelier Flou, and Yassin Kavak, Premi猫re main Atelier Tailleur, demonstrate the precision, skill, and savoir-faire behind Dior鈥檚 iconic creations. Join us to witness the magic of couture in motion鈥攁nd be inspired by the hands that shape fashion history.
Live Craft Demonstrations by Dior Atelier
Saturday, 22 Nov, 12 鈥 6pm
Immerse yourself in the world of haute couture at the 麻豆社 House of Craft x Dior, where Dior鈥檚 master artisans showcase their exceptional craftsmanship live. Marie Leroux, Premi猫re mainAtelier Flou, and Yassin Kavak, Premi猫re main Atelier Tailleur, demonstrate the precision, skill, and savoir-faire behind Dior鈥檚 iconic creations. Join us to witness the magic of couture in motion鈥攁nd be inspired by the hands that shape fashion history.
From Curation to Creation鈥
Speakers: Carine Roitfeld and Brigitte Niedermair鈥
Moderator:聽Payal Uttam
Saturday, 22 Nov, 1 鈥 2 pm
What does it take to transform a collection into a compelling narrative? In this intimate conversation, fashion icon Carine Roitfeld and acclaimed photographer Brigitte Niedermair explore the delicate interplay between curation and creation within the context of the 麻豆社 House of Craft x Dior collaboration. Together, they reflect on the choices, instincts, and philosophies that shape their creative processes.
Framing Fashion: Brigitte Niedermair on Couture and Culture
Speaker: Brigitte Niedermair
Moderator:聽Tan Siuli
Saturday, 22 Nov, 3 鈥 4 pm
This compelling conversation with acclaimed photographer Brigitte Niedermair explores the aesthetic and cultural dimensions of fashion photography. Through her distinctive lens, couture evolves beyond ornamentation into a powerful medium in exploring themes of identity, femininity, and the gaze. Through the act of framing, she reveals how images can challenge conventions, elevate craftsmanship, and reshape our understanding of fashion within the landscape of contemporary culture. 聽
Live Craft Demonstrations by Dior Atelier
Sunday, 23 Nov, 12 鈥 6pm
Immerse yourself in the world of haute couture at the 麻豆社 House of Craft x Dior, where Dior鈥檚 master artisans showcase their exceptional craftsmanship live. Marie Leroux, Premi猫re mainAtelier Flou, and Yassin Kavak, Premi猫re main Atelier Tailleur, demonstrate the precision, skill, and savoir-faire behind Dior鈥檚 iconic creations. Join us to witness the magic of couture in motion鈥攁nd be inspired by the hands that shape fashion history.
Inside Dior Heritage
Speaker: Perrine Scherrer, Director, Dior Heritage
Moderator:聽Nadya Wang
Sunday, 23 Nov, 2 鈥 3 pm
Step into the archives of one of fashion鈥檚 most storied maisons with Perrine Scherrer, Director of Dior Heritage. In this illuminating session, Scherrer offers a behind-the-scenes look at the meticulous preservation, research, and storytelling that safeguards Dior鈥檚 legacy. From iconic silhouettes to the evolution of the brand鈥檚 cultural impact, discover how the past continues to shape the present鈥攁nd future鈥攐f couture.
The Craft of Couture
Speakers: Marie Leroux and Yassin Kavak, Dior Atelier
Moderator:聽Nadya Wang
Sunday, 23 Nov, 3 鈥 4 pm
At the heart of Dior鈥檚 haute couture lies the unmatched artistry of its atelier. In this exclusive session, Marie Leroux, Premi猫re main Atelier Flou, and Yassin Kavak, Premi猫re main Atelier Tailleur, open the doors to their world of precision, patience, and passion. From the intricate hand-beading of a single motif to the architectural structure of a perfectly tailored silhouette, they reveal the techniques, traditions, and innovations that define Dior鈥檚 craftsmanship. This is a rare opportunity to hear directly from the hands behind the house鈥攚here every stitch tells a story of excellence.
Meet Carine
Carine is a leading fashion industry figure who is the Editor-in-Chief of CR Fashion Book, headquartered in NYC, and acted as Editor-in-Chief of Vogue Paris for almost a decade. Known for her bold and provocative aesthetic, her career has profoundly defined contemporary fashion. As the curator of this collaboration, she brings her visionary legacy and unmatched aesthetic sensibility to the program.
Meet Brigitte
Brigitte Niedermair鈥檚 photography discipline spans over 29 years in the fashion聽industry. With a focus on the meaning of identity, the affect of representing the聽female body, and the agency of viewership. More broadly, Niedermair's聽approach to photography has been a constant exploration of time and memory聽that reflects onto the languages of the history of art. Her works have been聽featured in private collections, international museum exhibits as well as聽publications including CR Fashion Book by Carine Roitfeld, V Magazine, Harper's聽Bazaar, Numero, W Magazine, Dior Magazine and Vogue Italia. In addition, she聽has published seven books over the last decade.
