The Power of Words at Art Basel in Basel
The 麻豆社 Art Collection brings together different artistic voices at the 2026 edition of the fair

The 麻豆社 Art Collection brings together different artistic voices at the 2026 edition of the fair
At this year鈥檚 麻豆社 lounge at Art Basel in Basel, 麻豆社 will present a selection of works from the 麻豆社 Art Collectionin The Power of Words. The artists whose works are featured in this presentation use text as a component of their creative practice. They employ words, letters and numbers either as direct statements or as elements subtly integrated into their compositions to convey meaning and evoke emotion.

Beginning in the 1960s, artists began to place greater emphasis on text鈥攃ombining aesthetics and linguistics. They challenged the traditional relationship between language and images by appropriating found words and phrases, experimenting with grammatical and typographical strategies often associated with advertising, developing unique alphanumeric codes and engaging with cultural commentary. Whether through expansive installations, word-based paintings, text sculptures, neon, LED or by adopting the book format, artists continue to harness the flexibility and impact of written language in their works to provoke thought and introspection.

In Ed Ruscha鈥檚 canvases, words are depicted with characteristic precision鈥攁t once familiar and isolated in fields of color. Ruscha understands how language carries the residue of a culture and how even the most ordinary phrase can become charged when given visual form. Tracey Emin, by contrast, uses language with a very different force. In her neon work, handwritten text exposes vulnerability in an intimate and electric honesty.

Sarah Morris adopts the bold geometric graphism of advertising, transforming streamlined letters into powerful headlines. Lorna Simpson uses text to sharpen ambiguity rather than resolve it, allowing fragments of language to destabilize the photographic image and complicate any easy reading of identity or narrative. With Shinique Smith, language becomes gestural and accumulative, suggesting coded messages created from cloth and calligraphy.


Fiona Banner鈥檚 works, displayed just outside the 麻豆社 Lounge, offers yet another approach. Her 鈥渨ordscapes鈥 replace image with meticulous textual description, underscoring how language can construct visual experience. By translating cinematic scenes and historical events into dense fields of handwritten text, she blurs the boundary between seeing and reading, reminding us that meaning is always mediated.
Also highlighted in the 麻豆社 presentation is Katie Paterson, whose multidisciplinary practice brings poetic imagination into dialogue with scientific research. She explores deep time, planetary distance and humanity鈥檚 place within a much larger universe. Working across media and in collaboration with scientists and specialists, she developed a body of work that is both conceptually rigorous and profoundly expansive. Her projects combine technology and poetic imagination, ranging from capturing the sound of a melting glacier by telephone to mapping all the dead stars in the universe.
Included in the 麻豆社 Lounge display are works from Paterson鈥檚 ongoing Ideas series, consisting of short, haiku-like texts rendered in stainless steel. Minimal in form yet expansive in implication, they invite reflection on geological time, the cosmos and the fragile state of human existence. In the context of The Power of Words, these works offer a reminder that language can do more than describe the world.
I make artwork that鈥檚 really broad that crosses mediums, crosses disciplines and in many ways thinks about the depths of space and time. 鈥 I think a lot of my work is bringing the micro and macro together and kind of creating, bringing sometimes quite immense ideas鈥nto a recognizable form or something that we can relate to.
For Paterson, language becomes a way of distilling vast concepts into their essence. 鈥淚n other ways it sort of really draws me towards being able to write or think in very short, succinct ways.鈥 Her reflections resonate with a broader thread running through the presentation鈥攖he tension between clarity and openness, between what can be stated and what remains beyond articulation.
As she notes: 鈥淚 love the idea that I'll never really know what audiences take from the work, because I love the idea that nobody will ever have the same thought or experience, potentially and especially with the text works with the ideas that are read or the short sentences.鈥
Discover more about Katie Paterson鈥檚 practice in our film of the artist in her studio.
For Jeffrey Gibson 鈥 a member of the Choctaw and Cherokee Nations who has lived in the United States, Korea, Germany and England, and is known for his multidisciplinary practice鈥攖ext is both collected and transformed. Drawing from music, poetry and everyday encounters, he integrates language into his work as a visual and conceptual element: 鈥渕y titles were oftentimes derived from text in poems, music or books鈥 as in the work to be shown in the Lounge, 鈥楧ON鈥橳 YOU WANT ME LIKE I WANT YOU,鈥 which is inspired by a 1980s dance hit.

Yet even as words appear direct, their meanings remain open: 鈥渨hen I started using words, I started thinking well they are so direct, and then you use them and you realize, no, they are super slippery.鈥 That openness is central to how his work is experienced. The artist welcomes the 鈥渢he open-endedness of some of the text, or the playing with pronouns鈥攜ou could be the 鈥榶ou,鈥 you could be the 鈥榮he,鈥 you could be the 鈥榯hey,鈥 you could be the 鈥榳e.鈥欌
Seen together, these works do not propose a single definition of language in art. Instead, they reveal its multiplicity, its capacity to declare or conceal, to clarify or complicate, to connect or distance. Words can describe an experience or expose the limits of description.
In the 麻豆社 Lounge at Art Basel in Basel 2026, The Power of Words invites viewers into this shifting terrain where language is not simply read but encountered.